AI Insights · Timothy · April 2025
Top 5 Play Pass Games Performance in New Zealand Q1 2025
Explore the performance trends of the top Play Pass games in New Zealand during Q1 2025, featuring insights on downloads, revenue, and active users.
In the first quarter of 2025, the top Play Pass games in New Zealand demonstrated varying performance trends in terms of downloads, revenue, and active users. This analysis, based on data from Sensor Tower, offers a closer look at the metrics for each game.
Hungry Shark Evolution from Ubisoft saw a steady weekly revenue, peaking at approximately $352 in late February. Downloads initially dipped but stabilized around 600 towards the end of the quarter. Active users fluctuated, maintaining an average of around 9.5K.
Touchgrind BMX 2 by Illusion Labs experienced a notable rise in revenue during March, reaching $100. Weekly downloads began at 637 and gradually declined, ending at 351. Active users followed a similar downward trend, closing at about 1.2K.
Pixel Art － Color by Number from Easybrain Ltd had a peak revenue of $214 mid-February. Downloads saw a decrease from 786 to 445 over the quarter. Active users remained relatively stable, with minor fluctuations around 8.8K.
Sudoku.com - Number Games, another title from Easybrain Ltd, showed a significant spike in downloads mid-February, reaching 1K. Revenue peaked at $120 in late February, while active users saw a decline from 23.5K to 14.3K by the end of March.
Beach Buggy Racing by Vector Unit maintained a consistent weekly download rate, hovering around 380. Revenue was relatively stable, with a peak of $78 mid-January. Active users remained steady, averaging about 1.9K throughout the quarter.
For more detailed insights and data trends, visit Sensor Tower's platform.
